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In a recent interview with the chaps over at Autocar magazine (see the video after the jump, Ferrari’s Product Development Director Roberto Corradi openly admitted that the new California was purposely designed to appeal to a broader audience targeting among other groups, a larger percentage of female customers. For that reason, the Italian firm had to adapt the car in terms of shape, handling and of course, its everyday usability. If you don’t believe him, then just take a look at this official picture…
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As you read this, journalists in Europe are getting their first taste of the Ferrari California, flogging the new coupe/convertible through the rolling hills of Italy, and periodically stopping to snack on shaved white truffles and sip Brunello di Montalcino. Jealous? We are. But rest assured our time will come. If it doesn’t, then at least we know what we’ll have to remove from our tanking 401k to get a California of our own… in Europe.
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We told you that the Ferrari California was officially sold out through 2010. Some of you seemed to think that this was a ploy. Others thought it fitting. Still others thought it ridiculous because of the car’s lack of aesthetic appeal. Well, for all but the last group, here is the newest batch of official photos from Ferrari showing this hot little coupe/cab. More beauty shots of the red and blue models have popped up in the wake of the Paris Motor Show and we have them here for you to see and download. They might even convert a few of you who have thus far been impervious to this car’s charms. Click any image here to go to the full high-res galleries.
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As if Ferrari would ever miss the chance to show off its new California hardtop convertible in an event like the Ferrari Racing Days at the Nurburgring race track. On Sunday, 5th October, right after the final races and nine free practice laps for the F1 Clienti and FXX, seven-time Formula 1 champion Michael Schumacher took the California for her first outing on the track after the V8-powered made its show debut in Paris. See more pictures as well as a short video of Schumi behind the wheel of the California on the Nurburgring race track right after the jump.
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What financial crisis? Ferrari is expecting record sales in 2008 and at its Ferrari California debut at the 2008 Paris Motor Show today, the Italian automaker said it has sold out of the convertible until 2011. Ferrari has sold the entire 2009 and 2010 production of the $246,724 hard-top California.
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“We’re not building a cheap Ferrari”. That was the oft-repeated party line from Maranello as the Prancing Horse marque was plainly working on the new California. Well no kidding, not at these prices.
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